We’re incredibly proud of what we’ve accomplished this past decade — and even more excited about our future. After months of brainstorming, review, and design, we are proud to present today our new identity.
VisionSpace’s brand has a personality that reflects what we stand for and everything we do and dream of.
Looking into the old days and seeing how we have evolved is always amusing but challenging, as it keeps us questioning what direction we will go in the future.
Therefore, we thought about giving you a short timeline of our brand, covering its evolution over the years.
This is what happens when there is no budget, and you ask engineers to design a company logo.
Back in 2010 – before the company was founded- we drew our first logo within an afternoon using PowerPoint. There were multiple versions, and this was the best one.
We felt proud, but we knew that it was not perfect.
Nowadays, we cannot stop laughing at how horrible our taste and design skills were – looking at the other versions makes us feel even ashamed.
In 2012, we were young and dynamic, providing engineering services for the European space industry. Working in such a niche brought us many challenges – one of them was having a brand transmit those ideas.
It was important for to show that we are a technology company, therefore the Technology element, and at the same time working in and for space – the visual icon element, presenting two orbits.
But the journey didn’t end there.
During the next decade, our team has grown and become more experienced in space operations and robotics – but we still feel young and more ambitious than ever.
With such an experienced team, we have challenged ourselves to bring value to society by fostering access to space exploration. Such ambition will disrupt how we build and operate space systems. This will only be possible if we bring down space systems’ complexity and head towards autonomous AI-driven robotics.
For already a few months, we have been building an AI-based and decision support system for space operations – it will be released in the upcoming months.
That’s one small step for humankind, one giant leap for space exploration.
All this triggered a need to change our visual language to enhance our message. The outcoming monochrome wordmark, using black as the main color, reflects its personality in the typographic element – bringing up “our vision for space” message using the bolt effect. We can identify an iconographic element within the wordmark, which combines an eye and two moons orbiting a planet.
This is a sharp-looking minimalistic logo, and we are proud to identify ourselves with it. We are looking forward to a promising future in space exploration.
The sky’s the limit – for us, it is just the beginning.
